WORLD BUILDING
THROUGH IMAGE MAKING
& IDENTITY SYSTEMS
Building brand systems across music, lifestyle & consumer culture.
ROADRUNNER RECORDS
Brand Identity & Creative Direction
Tasked with rebranding the iconic Roadrunner Records, the goal was to develop a forward-facing visual identity that honored the label’s legacy while positioning it for a new generation of metal visionaries. The rebrand focused on creating a scalable and contemporary identity system capable of operating across artist campaigns, merchandise, digital platforms, social content, and label communications while maintaining the raw energy and cultural weight synonymous with Roadrunner’s history.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
LIL UZI VERT
Album Campaigns & Creative Direction
Developed creative work for Luv Is Rage 2 by Lil Uzi Vert alongside Spike Jordan and Virgil Abloh as part of the album’s broader visual campaign and rollout. Built around hand-drawn illustration, distorted typography, and emotionally charged imagery, the visual language reflected the album’s chaotic energy and cult-like atmosphere across packaging, merchandise, promotional assets, and digital platforms. Created under an extremely compressed timeline, the core artwork and visual direction were developed in a single day, embracing immediacy and raw creative instinct as central parts of the project’s identity.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
LEO
Brand Identity & Creative Direction
When creating the identity for Williamsburg’s cult wine and pizza bistro we aimed to distill the relaxed dining, warm lighting, natural textures, and understated European-inspired design into a contemporary but classic identity. We relied on fluid minimalism to shape an experience that felt refined, approachable, and timeless both in the restaurant and through Leo’s online presence.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
SANTIGOLD
Album Campaigns, Physical Packaging & Merchandise
Santigold is one of the most complete creative forces I’ve had the opportunity to work with, bringing an incredibly high bar for taste and creative execution to everything she touches. I joined her team in 2016 for the release of 99¢, and since then we’ve collaborated across multiple album campaigns, merchandise collections, tour visuals, podcast branding, and a wide range of supporting creative assets.
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Creative Director / Art Direction
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Album Covers
Single Covers
Visual Direction & Systems
Brand Identity
Typography System
Merchandise Applications
Campaign Rollout Assets
Creative Team Building
BLUE GRAPE MUSIC
Brand Identity & Creative Direction
Tasked with developing the foundational visual identity and brand system for Blue Grape Music, we created a scalable creative framework designed to operate across artist campaigns, digital platforms, merchandise, marketing, and label communications. The goal was to establish a contemporary music brand capable of supporting a diverse roster while maintaining a cohesive and recognizable visual presence.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
SLO/TIDE
Brand Identity & Creative Direction
The album campaign for The Blur was inspired by the feeling of skating at sunset — the kind of music you put on and zone out. Warm light, motion, relaxed surf culture, and subtle psychedelic influence shaped a visual language designed to extend across singles, photography, merchandise, social assets, and promotional materials while maintaining a cohesive emotional tone throughout the rollout.
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Creative Director / Illustrator
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Brand Identity
Logo Design
Typography System
Album Art
Vinyl Design
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
TREE RIPE FRUIT
Brand Identity & Creative Direction
Built around the warmth and imperfection of vintage fruit crate graphics, the new identity for Tree Ripe Citrus Co. combined handwritten typography, intentional color, and scalable branding into a cohesive contemporary system. Inspired by vintage citrus crates, the visual language was designed to feel warm, human, and approachable across packaging, signage, vehicles, digital platforms, and promotional materials.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
A BOOGIE
WIT DA HOODIE
Brand Identity & Creative Direction
Working with A Boogie wit da Hoodie since his signing to Atlantic Records in 2016, we helped develop a visual identity spanning three album campaigns, two EPs, and numerous singles. In collaboration with A Boogie and his label Highbridge, the creative direction focused on establishing a distinct visual language that brought new energy and emotional depth to the evolving New York rap scene through album artwork, photography, merchandise, packaging, and rollout visuals.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
OPS
Brand Identity & Creative Direction
Recently named one of the top pizzerias in the United States, it was an honor to collaborate with the team behind OPS. Developing the visual identity relied heavily on iteration and exploration, using the triangle as a foundational structure that subtly referenced the shape of a pizza slice. Extending the letterforms beyond the boundaries of the mark further reinforced the gesture of slicing and movement.
The identity balanced restraint with warmth, using gold against black as a primary palette to create a sense of richness and atmosphere while nodding to Ops — the Roman goddess of abundance — and the experience of gathering around great pizza, amazing wine, and conversation.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
WHITE
REAPER
Tasked with developing the creative direction for Only Slightly Empty by White Reaper, the project included album art direction, design, and physical packaging across vinyl, CD, merchandise, and promotional assets. Inspired by the band’s raw energy and garage rock roots, the visual language drew heavily from distorted textures, vintage print imperfections, saturated color, and gritty imagery to create a campaign that felt loud, immediate, and emotionally charged while maintaining a cohesive identity throughout the rollout.
Brand Identity & Creative Direction
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Creative Director / Illustrator
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Album Art
Brand Identity
Logo Design
Typography System
Vinyl Design
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets