WORLD BUILDING
THROUGH IMAGE MAKING
& IDENTITY SYSTEMS
Building brand systems across music, lifestyle & consumer culture.
BLUE GRAPE MUSIC
Tasked with developing the foundational visual identity and brand system for Blue Grape Music, we created a scalable creative framework designed to operate across artist campaigns, digital platforms, merchandise, marketing, and label communications. The goal was to establish a contemporary music brand capable of supporting a diverse roster while maintaining a cohesive and recognizable visual presence.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
SLO/TIDE
The album campaign for The Blur was inspired by the feeling of skating at sunset — the kind of music you put on and zone out. Warm light, motion, relaxed surf culture, and subtle psychedelic influence shaped a visual language designed to extend across singles, photography, merchandise, social assets, and promotional materials while maintaining a cohesive emotional tone throughout the rollout.
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Creative Director / Illustrator
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Brand Identity
Logo Design
Typography System
Album Art
Vinyl Design
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
ROADRUNNER RECORDS
Tasked with rebranding the iconic Roadrunner Records, the goal was to develop a forward-facing visual identity that honored the label’s legacy while positioning it for a new generation of metal visionaries. The rebrand focused on creating a scalable and contemporary identity system capable of operating across artist campaigns, merchandise, digital platforms, social content, and label communications while maintaining the raw energy and cultural weight synonymous with Roadrunner’s history.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
WHITE
REAPER
Tasked with developing the creative direction for Only Slightly Empty by White Reaper, the project included album art direction, design, and physical packaging across vinyl, CD, merchandise, and promotional assets. Inspired by the band’s raw energy and garage rock roots, the visual language drew heavily from distorted textures, vintage print imperfections, saturated color, and gritty imagery to create a campaign that felt loud, immediate, and emotionally charged while maintaining a cohesive identity throughout the rollout.
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Creative Director / Illustrator
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Album Art
Brand Identity
Logo Design
Typography System
Vinyl Design
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
LEO
When creating the identity for Williamsburg’s cult wine bistros we aimed to distill the relaxed dining, warm lighting, natural textures, and understated European-inspired design into a contemporary but classic identity. We relied on fluid minimalism to shape an experience that felt refined, approachable, and timeless both in the restaurant and through Leo’s online presence.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
LIL UZI VERT
Tasked with developing the foundational visual identity and brand system for Blue Grape Music, we created a scalable creative framework designed to operate across artist campaigns, digital platforms, merchandise, marketing, and label communications. The goal was to establish a contemporary music brand capable of supporting a diverse roster while maintaining a cohesive and recognizable visual presence.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
TREE RIPE FRUIT
Built around the warmth and imperfection of vintage fruit crate graphics, the new identity for Tree Ripe Citrus Co. combined handwritten typography, intentional color, and scalable branding into a cohesive contemporary system. Inspired by vintage citrus crates, the visual language was designed to feel warm, human, and approachable across packaging, signage, vehicles, digital platforms, and promotional materials.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
A BOOGIE
WIT DA HOODIE
Working with A Boogie since his signing to Atlantic Records in 2016 we developed his visual identity leading 3 album campaigns, 2 EPs and countless singles. Working with him and his label Highbridge was unique creative ground
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
OPS
Tasked with developing the foundational visual identity and brand system for Blue Grape Music, we created a scalable creative framework designed to operate across artist campaigns, digital platforms, merchandise, marketing, and label communications. The goal was to establish a contemporary music brand capable of supporting a diverse roster while maintaining a cohesive and recognizable visual presence.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
SANTIGOLD
Tasked with developing the foundational visual identity and brand system for Blue Grape Music, we created a scalable creative framework designed to operate across artist campaigns, digital platforms, merchandise, marketing, and label communications. The goal was to establish a contemporary music brand capable of supporting a diverse roster while maintaining a cohesive and recognizable visual presence.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets
ILLUSTRATION
Tasked with developing the foundational visual identity and brand system for Blue Grape Music, we created a scalable creative framework designed to operate across artist campaigns, digital platforms, merchandise, marketing, and label communications. The goal was to establish a contemporary music brand capable of supporting a diverse roster while maintaining a cohesive and recognizable visual presence.
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Creative Director / Brand Identity Designer
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Brand Identity
Logo Design
Typography System
Digital Art Direction
Web Direction
Merchandise Applications
Visual Systems
Campaign Rollout Assets